Managing Partner and Founder

Strengths Finder: Relator | Strategic | Achiever | Competition | Activator

With broad executive experience and an unwavering commitment to excellence, Mary Kreta is a transformational leader who thrives in complex and challenging situations.  As Managing Partner and Founder of Mac Insight Group, she is committed to helping colleges and universities overcome operational hurdles and become thriving institutions that shape a better world.

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Mary’s career is defined by taking the courageous path and succeeding where others hesitate. She has repeatedly led institutions through significant transitions and obstacles, pairing big-picture strategic thinking with disciplined execution on the ground. As Vice President of Enrollment Management and Strategic Initiatives at the University of Montana, Mary reversed a decade-long enrollment decline, increasing the incoming class by 47% and growing net tuition revenue for those classes by nearly 88%. During her tenure at the University of Alaska Fairbanks, she achieved enrollment growth despite daunting financial and operational headwinds, including the university system’s declaration of financial exigency and the challenges of the COVID-19 pandemic.

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Mary’s expertise spans enrollment management, marketing and communications, student success, strategic planning and organizational development. She brings a relentless drive to help institutions unlock their potential, build stronger cultures, and create lasting value. Whether leading complex changes, designing cross-functional solutions, or coaching teams to exceed expectations, Mary approaches her work with equal parts precision and empathy. Her unique gift lies in lifting the weight of responsibility, enabling others to achieve more than they believed possible, and together delivering transformational results.

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Outside her professional life, Mary seeks out moments of delight and authentic connection. Based in Missoula, Montana, she devotes herself to her children and their varied interests that keep them all on the go, while aiming to carve out a few quiet moments each day on her deck with her husband, surrounded by trees and a cup of tea.

Before founding Mac Insight Group, Mary held senior leadership roles in higher education and served as an organizational effectiveness consultant. She holds a Master of Arts in English from Portland State University and Bachelor of Arts in Communication from the University of Alaska Fairbanks.

Mary Kreta