Athletic
Strategy &
Student-Athlete Enrollment Practice
Mac Athletics is led by veteran coach Brian “Mac” McMahon, bringing together extensive athletic experience with executive leadership and higher education strategy. A 2022 Hall of Fame inductee, Brian has 379 collegiate wins, a national championship at Belhaven University, and two National Coach of the Year honors. Beyond his coaching career, he has led multi-million-dollar budgets and cross-functional teams of 200 or more, giving him a unique
Mac Athletics is an athletic consulting practice that helps colleges and universities strengthen their recruiting strategies, optimize financial aid and scholarship investments, and connect athletic performance with enrollment and student retention.
Athletic success and institutional success are not separate goals. We align recruiting with enrollment, financial aid, and retention.
About Us
Leadership
About
Brian "Mac"
McMahon
perspective that combines athletic leadership with institutional strategy.
Today, through Mac Athletics, Brian helps colleges and universities strengthen their recruiting processes, develop more effective scholarship and funding strategies, improve communication with prospective athletes, and build stronger athletic programs.
Why Us
Athletic success and institutional success are not separate goals
An integrated solution connecting athletics, enrollment, and financial aid, backed by SMARTaid.
Practical, measurable outcomes: recruiting yield, retention, and scholarship ROI.
Led by a coach with a proven record of program turnarounds and national championships.
Athletic Recruitment
Packages
$ 2,000
Virtual Athletic Assessment
3-hour virtual assessment seminar.
$ 5,000
Assessment + Individualized Coaching
Virtual athletic assessment plus a 30-minute coaching session with each coach.
$ 10,000
Assessment + On-Campus Training
2-day on-campus assessment plus a coaching session with each coach.
$ 40,000
Full Recruitment & Financial Aid Analysis
2-day on-campus assessment, individualized coaching, plus a full SMARTaid financial aid analysis.
Want the Full Picture?
See more details and pricing in the attached overview.